L’Alchimie du Chocolat’s history

From real estate expertise to chocolate

Jean-Baptiste Jonné started his career as a chartered surveyor in 1980. Although his professional future was all mapped out, he decided to head off in a totally opposite direction. Being a fervent chocolate lover, he followed evening classes during three years at Ceria, whilst continuing his real estate expertises. To cut a long story short, the first recipes are worked out in the family kitchen, amongst which the famous chocolate truffles. Their composition remains unchanged to date.

A family business.

The office on the first floor of the family home was rapidly turned into a workshop and Jean-Baptiste’s wife and children also made their contribution to new ideas.
In 2002 their son, Jean-Sébastien, joins the family business and he in turn puts a lot of effort into creating new products. Jean-Sébastien also follows a special business management course at Infobo.
The first shop of the Jonné family is opened near the University in Ixelles. The first customers are welcomed in a pleasant wooden setting enhanced by the sound of classical music.

Move to Waterloo.

In September 2007 the small family business expands. The Jonné family purchases a property in Waterloo in which their workshop is created (visible from the shop). The shop proposes an assortment of over 50 traditional products with different flavours, from the most standard ones to the most challenging (fresh mint, basil, teas, spices, fruits, chocolates carrying a guarantee of origin, etc…).
The first aim of a master chocolate maker is to satisfy the customers’needs.
All our pralines are hand-made.
Each new product is given a personal touch resulting from many hours of research and thus becomes a unique creation.
All our pralines are made exclusively of first quality chocolatecontaining 100% cocoa butter. Particular care is taken when choosing the products. We take pride in using only the finest,freshest and most natural ingredients.